9781111344450

Media Effects Research A Basic Overview

  • ISBN 13:

    9781111344450

  • ISBN 10:

    1111344450

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/01/2012
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

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