9780534629175

Media Effects Research A Basic Overview (with InfoTrac)

  • ISBN 13:

    9780534629175

  • ISBN 10:

    0534629172

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 03/31/2005
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Theories and Theoretical Concepts Discussed in the Text. Preface. Acknowledgments. 1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent With Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact. Names Index. Subject Index.

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