9780415990462

The Media Economy

  • ISBN 13:

    9780415990462

  • ISBN 10:

    0415990467

  • Edition: 1st
  • Format: Paperback
  • Copyright: 06/15/2010
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

Author Biography

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Table of Contents

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