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The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
Alan B. Albarran is professor of radio, television, and film and the director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and the International Journal for Media Management.
Table of Contents
Understanding the Media Economy
Theories and Approaches Used to Examine the Media Economy
Key Concepts to Understand the Media Economy
Evolving Markets in the Media Economy
Multi-Platform Media Enterprises
Technology and the Media Economy
Globalization and the Media Economy
Regulation and the Media Economy
Social Aspects of the Media Economy
Finance, Valuation, and Investment in the Media Economy
Labor and the Media Economy
Assessing the Future of the Media Economy
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