9780415990462

The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

Alan B. Albarran is professor of radio, television, and film and the director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and the International Journal for Media Management.

Preface	p. ix
Understanding the Media Economy	p. 1
Theories and Approaches Used to Examine the Media Economy	p. 19
Key Concepts to Understand the Media Economy	p. 35
Evolving Markets in the Media Economy	p. 51
Multi-Platform Media Enterprises	p. 69
Technology and the Media Economy	p. 85
Globalization and the Media Economy	p. 99
Regulation and the Media Economy	p. 111
Social Aspects of the Media Economy	p. 127
Finance, Valuation, and Investment in the Media Economy	p. 141
Labor and the Media Economy	p. 159
Assessing the Future of the Media Economy	p. 175
References	p. 183
Index	p. 191
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Amazon no longer offers textbook rentals. We do!

The Media Economy

The Media Economy

0415990467

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review