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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
Table of Contents
The Research Process
Science and Research
Elements of Research
Qualitative Research Methods
Introduction to Statistics
Basic Statistical Procedures
Newspaper and Magazine Research
Research in the Electronic Media
Research in Advertising
Research in Public Relations
Table of Contents provided by Publisher. All Rights Reserved.