9780073342993

Mass Media in a Changing World with Media World 2.0 DVD-ROM

  • ISBN 13:

    9780073342993

  • ISBN 10:

    0073342998

  • Edition: 2nd
  • Format: Package
  • Copyright: 01/30/2007
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies.

Table of Contents

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