Mass Media in a Changing World with Media World 2.0 DVD-ROM
Mass Media in a Changing World with Media World 2.0 DVD-ROM
- ISBN 13:
9780073342993
- ISBN 10:
0073342998
- Edition: 2nd
- Format: Package
- Copyright: 01/30/2007
- Publisher: McGraw-Hill Humanities/Social Sciences/Languages
- Newer Edition
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Summary
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies.