Amazon no longer offers textbook rentals. We do!

Mass Media in a Changing World with Media World 2.0 DVD-ROM

by: Rodman, George

Mass Media in a Changing World with Media World 2.0 DVD-ROM

by: Rodman, George

ISBN 13:
9780073342993
ISBN 10:
0073342998
Edition: 2nd
Format: Package
Copyright: 01/30/2007
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Newer Edition

Rent

Sorry, this item is currently unavailable.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies.

Overview
Introduction: Media in a Changing World
Chapter Opener: The Convergence Generation	p. 2
Media Literacy	p. 5
Media Criticism	p. 5
Career Preparation	p. 5
The Critic versus the Practitioner	p. 6
Basic Terms	p. 6
Media History	p. 11
Understanding Today's Media Industries	p. 12
American Dominance of World Media	p. 12
Cultural Imperialism	p. 14
Foreign Media in the United States	p. 16
Reasons for Corporate Media Growth	p. 16
Patterns of Ownership	p. 17
Media and Governments around the World	p. 21
Media and the Audience	p. 27
Media Controversies	p. 28
Impact Issues Deal with Media's Influence	p. 29
Legal issues Deal with Media Law and Regulation	p. 29
Ethical Issues Deal with the Morality of Media	p. 29
The Interrelationship of Impact, Legal, and Ethical Issues	p. 30
Milestones in Media History	p. 14
Close-Up on History: Technology and Change: The Telegraph	p. 12
Close-Up on Industry: Breaking info a Media Career	p. 24
Close-Up on Controversy: The Many Meanings of Censorship	p. 30
Media Conglomerates	p. 22
Media Impact: Understanding Research and Effects
Chapter Opener: Grand Theft Auto Theory and Research	p. 34
A Brief History of Media Research	p. 37
Early Studies	p. 37
Studies into the Effects of Television	p. 43
Marshall McLuhan and Cultural Studies	p. 45
Current Research	p. 48
Understanding Today's Media Theory and Research	p. 49
Social Science Perspectives	p. 50
Cultural Studies	p. 55
Media Theory: A Complex Whole	p. 56
Controversies	p. 57
Research versus Conventional Wisdom	p. 58
Limitations of Research	p. 58
The Industry's Response	p. 60
Milestones in Media Research	p. 48
Close-Up on History: Seduction of the Innocent: The Effects of Comic Books	p. 44
Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakable	p. 56
Close-Up on Controversy: Does Pop Culture Make Us Smarter?	p. 61
The Print Industries
Books: The Durable Medium
Chapter Opener: Da Vinci Decoded	p. 66
A Brief History of Books	p. 69
Early Forms	p. 69
The Printing Revolution	p. 70
The Book in America	p. 71
The Industrial Revolution	p. 72
Paperback Books	p. 73
Conglomeration and Globalization	p. 75
New Forms of the Book	p. 77
Understanding Today's Book Publishing Industry	p. 79
Types of Books	p. 79
The Players	p. 82
Controversies	p. 91
Book Censorship	p. 91
The Blockbuster Syndrome	p. 93
Milestones in Book Publishing	p. 80
Close-Up on History: Books and Slavery	p. 73
Close-Up on Industry: The Harry Potter Phenomenon	p. 83
Close-Up on Controversy: A Victim of the Blockbuster Syndrome	p. 85
Top Publishers of U.S. Books	p. 76
Most Frequently Banned Books	p. 92
Newspapers: Where Journalism Begins
Chapter Opener: Outrunning the Boulder	p. 98
A Brief History of Newspapers	p. 101
The First Newspapers	p. 101
The Newspaper in Early America	p. 102
Changes in the Concept of News	p. 105
The Making of the Modern Press	p. 110
Concentration into Chains	p. 113
Leading the News Process	p. 114
Changing Publication Patterns	p. 116
Adapting to New Media	p. 116
Understanding Today's Newspaper Industry	p. 118
The Owners	p. 118
The Newspapers	p. 118
The Staff	p. 124
Support Services	p. 126
The Reader	p. 128
Controversies	p. 130
Concentration of Ownership	p. 130
Lack of Diversity in the Newsroom	p. 131
Other Controversies	p. 133
Milestones in U.S. Newspaper History	p. 116
Close-Up on History: The Yellow Kid	p. 109
Close-Up on Industry: USA Today Changes the Face of Journalism	p. 120
Close-Up on Controversy: The Power of the Independent Press	p. 132
Top U.S. Newspaper Chains, by Daily Circulation	p. 115
Largest U.S. Newspapers, by Daily Circulation	p. 119
Magazines: The First of the Specialized Media
Chapter Opener: The Birth of Latina	p. 138
A Brief History of Magazines	p. 141
Magazine Evolution	p. 141
General Interest Magazines	p. 143
Mass Circulation Magazines	p. 146
The Decline of General Interest Magazines	p. 149
The Rise of Special Interest Magazines	p. 149
Adapting to New Media	p. 150
Global Endeavors	p. 151
Understanding Today's Magazine Industry	p. 151
Types of Magazines	p. 152
The Players	p. 157
Controversies	p. 166
The Impact of Images	p. 167
Truth and Accuracy	p. 170
Editorial Independence	p. 170
Marketing Schemes	p. 170
Milestones in Magazine History	p. 152
Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazine	p. 144
Close-Up on Industry: The Changing Face of Teen Magazines	p. 156
Close-Up on Controversy: Wal-Mart versus the Lads	p. 169
Major Types of Consumer Magazines	p. 154
Top Magazines by Revenue	p. 157
Top Magazines by Circulation	p. 158
Top Magazine Corporate Publishers	p. 160
Where Magazines Are Sold	p. 163
Top Magazine Covers	p. 165
The Electronic Industries
Movies: Magic from the Dream Factory
Chapter Opener: The Monster That Ate the Movie Theater	p. 176
A Brief History of Movies	p. 179
Early Movie Technology	p. 179
The Trust	p. 180
The Move West	p. 181
The Star System	p. 181
Global Influence on the Art of Film	p. 182
The Golden Age	p. 184
Reacting to TV	p. 187
Adapting to New Media	p. 188
Global Dimensions	p. 189
Understanding Today's Movie Industry	p. 190
Production	p. 191
Distribution	p. 197
Exhibition	p. 202
Controversies	p. 204
Effects of Movie Viewing	p. 204
Censorship	p. 208
Milestones in Movie History	p. 190
Close-Up on History: Best American Films	p. 185
Close-Up on Industry: Just What Does a Producer Do?	p. 195
Close-up on Controversy: Smoking in the Movies	p. 206
Top Hollywood Studios	p. 193
Greatest Screenplays of All Time	p. 196
All-Time Worldwide Blockbusters	p. 203
Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter Opener: The iPod Revolution	p. 212
A Brief History of Recording	p. 215
Music in an Oral Culture	p. 215
Early Recording Technology	p. 216
An Industry Develops	p. 216
Enter Radio	p. 218
Stereo and High Fidelity	p. 219
Rock and Roll	p. 220
Rap and Hip-Hop	p. 222
The Format Wars Intensify	p. 223
Understanding Today's Recording Industry	p. 227
The Major Labels: Global Goliaths	p. 227
Independents: Developing Talent	p. 229
The Players	p. 230
Royalties and Performance Rights Organizations	p. 233
Promotion	p. 233
Distribution and Sales	p. 236
The Audience	p. 237
Controversies	p. 237
The Effects	p. 239
Censorship	p. 239
Milestones in Recording History	p. 224
Close-Up on History: Elvis Lives	p. 221
Close-Up on Industry: Ani DiFranco and Righteous Babe Records	p. 231
Close-Up on Controversy: The Shady World of Eminem	p. 238
Major Music Labels	p. 228
Top-Selling Albums of All Time	p. 229
Radio: The Hits Keep Coming
Chapter Opener: Satellite Wars	p. 244
A Brief History of Radio	p. 247
Early Development	p. 247
The First Broadcasters	p. 250
The Rise of the Networks	p. 251
Early Programming	p. 252
The Golden Age of Radio	p. 255
Reacting to TV	p. 257
Concentration and Fragmentation	p. 259
Digital Radio	p. 260
Understanding Today's Radio Industry	p. 261
Formats	p. 261
Ratings	p. 264
Industry Structure	p. 265
Station Personnel	p. 268
The Audience	p. 271
Controversies	p. 271
The Effects of Concentration	p. 272
Homogenized Programming	p. 272
Shock Radio	p. 273
Hate Radio	p. 273
Diversity and Censorship	p. 273
Milestones in Radio History	p. 258
Close-Up on History: The War of the Worlds and the Power of Radio	p. 256
Close-Up on Industry: Has Public Radio Gone Commercial?	p. 268
Close-Up on Controversy: Howard Stern's Public Parts	p. 274
Major Radio Legislation	p. 254
Top Formats by Audience Listening Preference	p. 262
Largest Radio Group Owners	p. 266
Radio Station Jobs	p. 270
Television: Reflecting and Affecting Society
Chapter Opener: Humiliation TV	p. 280
A Brief History of Television	p. 283
Early Technology	p. 283
Development of Technical Standards	p. 283
The Rise of Network Television	p. 285
Enter Cable	p. 290
Emerging Networks	p. 291
Adapting to New Technologies	p. 293
Understanding Today's Television Industry	p. 294
Delivery Systems	p. 294
Program Providers	p. 301
The Ratings	p. 304
Controversies	p. 308
The Nature of Programming	p. 308
Parental Advisory Ratings	p. 312
Excessive Viewing	p. 313
Milestones in Television History	p. 294
Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television	p. 284
Close-Up on Industry: Gays on TV	p. 306
Close-Up on Controversy: Wrestling, Kids, and Televised Sports	p. 310
Classic Prime-Time Programs	p. 289
Top Basic Cable Channels	p. 296
Top-Rated Television Programs of All Time	p. 305
The Internet: Convergence in a Networked World
Chapter Opener: Is MySpace the New Mall?	p. 311
A Brief History of the Net	p. 318
The Computer	p. 319
The Military Roots of the Net	p. 320
Going Digital	p. 321
The World Wide Web	p. 323
Global Dimensions	p. 324
Cultural Diversity on the Web	p. 325
Understanding Today's Internet Industry	p. 326
The Architecture of the Net	p. 326
The Economics of the Net	p. 336
Controversies	p. 343
Control versus Freedom	p. 344
Commercialism versus Public Service	p. 344
Censorship	p. 345
Privacy	p. 345
Reliability of Information	p. 346
Milestones in Internet History	p. 326
Close-Up on History: The Internet's Cold War Genesis	p. 321
Close-Up on Industry: To Google	p. 340
Close-Up on Controversy: Online Predators	p. 348
Top Internet Nations	p. 319
Top Internet Service Providers	p. 328
Most Popular Web Sites	p. 329
Top Search Engines	p. 331
Emoticons and Acronyms	p. 333
Information and Persuasion Industries
Electronic News: Information As Entertainment
Chapter Opener: Inside Katie Couric	p. 354
A Brief History of Electronic News	p. 356
Newsreels	p. 357
Radio News	p. 357
Broadcast Television News	p. 361
Cable News	p. 365
Online News	p. 367
Online TV News	p. 370
Understanding Today's News Industry	p. 371
News Values	p. 371
The Players	p. 372
Controversies	p. 377
Political Bios	p. 377
News as Entertainment	p. 381
Milestones in Electronic News History	p. 368
Close-Up on History: The Hindenburg Story	p. 359
Close-Up on Industry: Matt Drudge, Pioneer Blogger	p. 368
Close-Up on Controversy: Mr. Murdoch's War	p. 380
Top Online News Sites	p. 370
Where Young People Get Their News	p. 377
Public Relations: The Image Industry
Chapter Opener: Virtue or Villainy?	p. 386
A Brief History of Public Relations	p. 389
Precursors of Public Relations	p. 389
Public Relations as a Profession	p. 392
The Industry Matures	p. 394
The Changing Face of Public Relations	p. 398
Understanding Today's Public Relations Industry	p. 401
The Scope of Public Relations	p. 402
Public Relations Activities	p. 403
Public Relations Strategies	p. 405
Some Public Relations Tools	p. 410
Controversies	p. 414
The Ethics of Public Relations Tactics	p. 415
Lack of Attribution	p. 418
Accountability	p. 419
Milestones in Public Relations History	p. 400
Close-Up on History: Rebuilding the Rockefeller Image	p. 394
Close-Up on Industry: Public Relations Jobs	p. 406
Close-Up on Controversy: Media War Making	p. 416
Top Public Relations Agencies by Total Fees	p. 402
Advertising: The Media Support Industry
Chapter Opener: The Subservient Chicken	p. 424
A Brief History of Advertising	p. 428
Advertising Comes to America	p. 428
Ads and the Industrial Revolution	p. 429
The Advent of Advertising Agencies	p. 430
Early Industry Control	p. 431
Ads Take to the Airwaves	p. 432
Diversity and Target Marketing	p. 435
Globalization	p. 437
Understanding Today's Advertising Industry	p. 438
The Client	p. 438
The Agency	p. 438
Advertising Objectives	p. 448
Controversies	p. 450
Advertising and Freedom of Speech	p. 451
Truth in Advertising	p. 452
Ads Directed at Children and Teens	p. 453
Advertiser Influence on Media Content	p. 455
Milestones in Advertising History	p. 436
Close-Up on History: Subliminal Fraud	p. 434
Close-Up on Industry: The Tribulations of Global Image Promotion	p. 444
Close-Up on Controversy: Selling Alcohol to Children	p. 454
Top Advertising Clients and the Agencies That Serve Them	p. 439
Top Advertising Organizations Worldwide	p. 440
Top Product Placement Programming	p. 457
Media Law and Ethics
Media Law: Understanding Freedom of Expression
Chapter Opener: Who Needs the First Admendment?	p. 462
A Brief History of Media Law	p. 464
The Development of the Philosophy of Free Speech	p. 464
The First Amendment	p. 466
Defining Limits	p. 467
Regulating Broadcasting	p. 468
National Security and Prior Restraint	p. 472
Current Trends in Media Law	p. 472
Understanding Today's Media Law	p. 475
The Legal System and Types of Law	p. 475
Protection of Rights	p. 477
Controversies	p. 488
Censorship	p. 488
Conflicting Rights	p. 490
Milestones in Media Law History	p. 474
Close-Up on History: Sam Sheppard's Trial by Media	p. 470
Close-Up on Media Law: The Paris Hilton Video	p. 485
Close-Up on Controversy: Jailing Judith Miller	p. 490
Media Ethics: Understanding Media Morality
Chapter Opener: The Danish Cartoons	p. 496
A Brief History of Media Ethics	p. 499
The Print Era	p. 499
The Electronic Era	p. 503
The Digital Era	p. 509
Understanding Today's Media Ethics	p. 510
Basic Ethical Orientations	p. 510
Conflicting Loyalties	p. 514
Truth Telling and Its Complications	p. 516
Controversies	p. 518
Stereotyping	p. 519
Conflicts of Interest	p. 519
Anonymity and Who Deserves It	p. 521
Accountability	p. 521
Milestones in Media Ethics History	p. 508
Close-Up on History: The Quiz Show Scandals	p. 505
Close-Up on Media Ethics: The Ethics of Photo Alteration	p. 516
Close-Up on Controversy: The Guerrilla Girls' Guide to Female Stereotypes	p. 520
Notes	p. 527
Glossary	p. 539
Complete Timeline of Mass Media Milestones	p. 551
Credits	p. 559
Index	p. 561
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Mass Media in a Changing World with Media World 2.0 DVD-ROM

Mass Media in a Changing World with Media World 2.0 DVD-ROM

9780073342993

0073342998

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Mass Media in a Changing World with Media World 2.0 DVD-ROM

Mass Media in a Changing World with Media World 2.0 DVD-ROM

9780073342993

0073342998

Summary

Table of Contents

Supplemental Materials

Write a Review

Related Products