9780077257309

Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD

  • ISBN 13:

    9780077257309

  • ISBN 10:

    0077257308

  • Format: Paperback
  • Copyright: 02/29/2008
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. The updated edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

Table of Contents

Read more

Write a Review