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Anyone who has waited in a Christmas line for the Walnut Room's Great Tree can attest that Chicago's loyalty to Marshall Field's is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason-the store and those who ran it shaped the city's streets, subsidized its culture and heralded its progress. The resulting commercial empire dictated wholesale trade terms in Calcutta and sponsored towns in North Carolina, but its essence was always Chicago. So when the Marshall Field name was retired in 2006 after the stores were purchased by Macy's, protest slogans like "Field's is Chicago" and "Field's: as Chicago as it gets" weren't just emotional hype. Many still hope that name will be resurrected like the city it helped support during the Great Fire and the Great Depression. Until then, fans of Marshall Field's can celebrate its history with this warm look back at the beloved institution. Book jacket.
Table of Contents
Introduction. Why Marshall Field's Matters
From the Farm to the City: Making of a Merchant
Growth and Rebirth: Field, Leiter & Company
Fire and Survival: Aftermath of the Great Chicago Fire
Change and Philanthropy: The Merchant's Final Years
Continuing the Vision: The John Shedd Years
Progress and Despair: The Great Depression and the World's Fair
From the City to the Suburbs: The Changing Face of Retail
A Child's Dream: Christmas at Field's
Winds of Change: BATUS and Target
An Icon Vanishes: The Coming of Macy's
Epilogue: State Street Today
Appendix: Marshall Field's Recipes
About the Author
Table of Contents provided by Ingram. All Rights Reserved.