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Marketing Strategy
Marketing Strategy
- ISBN 13:
9780030321030
- ISBN 10:
0030321034
- Edition: 2nd
- Format: Hardcover
- Copyright: 07/26/2001
- Publisher: South-Western College Pub
- Newer Edition
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Summary
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
