9780030321030

Marketing Strategy

  • ISBN 13:

    9780030321030

  • ISBN 10:

    0030321034

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 07/26/2001
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

Author Biography

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Table of Contents

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