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Marketing Research and SPSS 11. 0
Marketing Research and SPSS 11. 0
- ISBN 13:
9780131027947
- ISBN 10:
0131027948
- Edition: 4th
- Format: Hardcover w/CD
- Copyright: 01/01/2003
- Publisher: Pearson College Div
- Newer Edition
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Summary
Explores today's increasingly digital research environment from a practitioner's point of view. Written for an understanding and appreciation of how marketing research works in practice. Packaged with CD-ROM.
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