9780131027947

Marketing Research and SPSS 11. 0

  • ISBN 13:

    9780131027947

  • ISBN 10:

    0131027948

  • Edition: 4th
  • Format: Hardcover w/CD
  • Copyright: 01/01/2003
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Explores today's increasingly digital research environment from a practitioner's point of view. Written for an understanding and appreciation of how marketing research works in practice. Packaged with CD-ROM.

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