9780132279468

Marketing Research: An Applied Orientation

  • ISBN 13:

    9780132279468

  • ISBN 10:

    0132279460

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 08/30/2006
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.

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