Marketing: Real People Real Choices
Marketing: Real People Real Choices
- ISBN 13:
9780132299398
- ISBN 10:
0132299399
- Format: Nonspecific Binding
- Copyright: 01/01/2008
- Publisher: PEARSON
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Summary
Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticeed and position them for exciting new career opportunities. Prepared by Liz Harris-Tuck of Career Horizons, the Brand Youhandbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success.