9780132299398

Marketing: Real People Real Choices

by: Unknown
  • ISBN 13:

    9780132299398

  • ISBN 10:

    0132299399

  • Format: Nonspecific Binding
  • Copyright: 01/01/2008
  • Publisher: PEARSON

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticeed and position them for exciting new career opportunities. Prepared by Liz Harris-Tuck of Career Horizons, the Brand Youhandbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success.

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