Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
Marketing : Real People and Real Choices
Marketing : Real People and Real Choices
- ISBN 13:
9780130213044
- ISBN 10:
0130213047
- Edition: 2nd
- Format: Hardcover
- Copyright: 01/01/2000
- Publisher: PRENTICE HALL
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the Living Laboratory website, reinforces the experiential thrust of the text.
Table of Contents
Read moreSupplemental Materials
Read moreRelated Products
