9780130213044

Marketing : Real People and Real Choices

  • ISBN 13:

    9780130213044

  • ISBN 10:

    0130213047

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 01/01/2000
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the Living Laboratory website, reinforces the experiential thrust of the text.

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