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Cont Management W/cd

by:
9780072551006

Cont Management W/cd

by:
  • ISBN 13:

    9780072551006

  • ISBN 10:

    0072551003

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 06/01/2002
  • Publisher: MCGRAW HILL PUBL CO
  • Newer Edition
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Summary

When first introduced to the market in 1998, Contemporary Management, by Jones and George made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 3rd Edition continues to redefine what principles of management texts should look, sound, and feel like. Authors Gareth Jones and Jennifer George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about both the strategic imperative for managers and organizational challenges that real managers face! Their combined research and text-writing experience is matched by no author team today. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research and through a variety of real world examples from small, medium, and large companies shows the reader how those ideas are used by practicing managers. Of course, the organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the conten

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