9780133078350

Marketing Plan Handbook

  • ISBN 13:

    9780133078350

  • ISBN 10:

    0133078353

  • Edition: 5th
  • Format: Paperback
  • Copyright: 12/21/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbookis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Author Biography

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Table of Contents

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