9780072472950

Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

by:
  • ISBN 13:

    9780072472950

  • ISBN 10:

    0072472952

  • Format: Paperback
  • Copyright: 04/15/2001
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

Table of Contents

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