9781118014554

Marketing Management

  • ISBN 13:

    9781118014554

  • ISBN 10:

    1118014553

  • Format: Paperback
  • Copyright: 01/07/2014
  • Publisher: John Wiley & Sons Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

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