Marketing Management The Big Picture
Marketing Management The Big Picture
- ISBN 13:
9781118014554
- ISBN 10:
1118014553
- Edition: 1st
- Format: Paperback
- Copyright: 01/07/2014
- Publisher: Wiley
List Price $185.54 Save
TERM | PRICE | DUE |
---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
List Price $185.54 Save $1.85
Usually Ships in 3-4 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.