Marketing Management
Marketing Management
- ISBN 13:
9780078028861
- ISBN 10:
0078028868
- Edition: 2nd
- Format: Hardcover
- Copyright: 02/25/2014
- Publisher: MCGRAW HILL
- Newer Edition
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Summary
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.