9780077861056

Marketing Management

  • ISBN 13:

    9780077861056

  • ISBN 10:

    0077861051

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 10/11/2012
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $315.90 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 2-3 Business Days

Summary

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Table of Contents

Read more

Write a Review