Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
- ISBN 13:
9780133130638
- ISBN 10:
0133130630
- Edition: 11th
- Format: Package w/AccessCard
- Copyright: 08/08/2012
- Publisher: PEARSON
- Newer Edition
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Summary
This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.