9780133130638

Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

  • ISBN 13:

    9780133130638

  • ISBN 10:

    0133130630

  • Edition: 11th
  • Format: Package w/AccessCard
  • Copyright: 08/08/2012
  • Publisher: PEARSON
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

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