Marketing Defined, Explained, Applied

ISBN 13:
9780132177153
ISBN 10:
0132177153
Edition: 2nd
Format: Paperback
Copyright: 01/20/2011
Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A unique and easy-to-read breakdown of marketing information. #xA0; Introduction to Marketingwas written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text#x13;rather than passively read it. #xA0; The second edition features a new format that makes it easier for readers to study and learn the material.