9780324186932

Marketing Channels A Management View

  • ISBN 13:

    9780324186932

  • ISBN 10:

    0324186932

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 07/16/2003
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Author Biography

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Table of Contents

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