9780324068610

Marketing with Student CD-ROM and InfoTrac College Edition

  • ISBN 13:

    9780324068610

  • ISBN 10:

    0324068611

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 04/03/2001
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.

Table of Contents

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