Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
Marketing 5.0 Technology for Humanity
Marketing 5.0 Technology for Humanity
- ISBN 13:
9781119668510
- ISBN 10:
1119668514
- Edition: 1st
- Format: Hardcover
- Copyright: 02/03/2021
- Publisher: Wiley
.svg)
Rent
From $22.45
List Price $28.00 Save
| TERM | PRICE | DUE |
|---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
Free Shipping On Every Order
List Price $28.00 Save $0.98
Usually Ships in 3-4 Business Days
We Buy This Book Back!
.svg "Free Shipping On Every Order"){kind=icon}
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
· Artificial Intelligence for marketing automation
· Agile marketing
· “Segments of one” marketing
· Contextual technology
· Facial recognition and voice tech for marketing
· The future of Customer Experience (CX)
· Transmedia storytelling
· The “Whatever-Whenever-Wherever” service delivery
· “Everything-As-A-Service” business model
· Internet of Things and blockchain for marketing
· Virtual and augmented reality marketing
· Corporate activism
Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
