9780538446648

Marketing

  • ISBN 13:

    9780538446648

  • ISBN 10:

    0538446641

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 01/15/2008
  • Publisher: South-Western Educational Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

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