9780470423479

Managing Customer Relationships : A Strategic Framework

  • ISBN 13:

    9780470423479

  • ISBN 10:

    0470423471

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 01/11/2011
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business managers as a useful underpinning for understanding how to build and manage customer relationships. Written by Don Peppers and Martha Rogers, two of the foremost thought leaders in CRM, the new edition contains updated examples, case studies, and references with contributing works from various industry leaders.

Author Biography

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Table of Contents

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