Managerial Economics Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)
Managerial Economics Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)
- ISBN 13:
9781439079232
- ISBN 10:
1439079234
- Edition: 12th
- Format: Hardcover
- Copyright: 08/03/2010
- Publisher: South-Western College Pub
- Newer Edition
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Summary
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.