9781439079232

Managerial Economics Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)

  • ISBN 13:

    9781439079232

  • ISBN 10:

    1439079234

  • Edition: 12th
  • Format: Hardcover
  • Copyright: 08/03/2010
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.

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