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Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Table of Contents
About the Author
Players in a Time of Economic Crisis
Procter & Gamble: An Old Strategy Is Found Wanting
Continental Airlines: Salvaging from the Ashes
Harley-Davidson: A Long-Overdue Revival
IBM: A Fading Giant Rejuvenates
Google-An Entrepreneurial Juggernaut
Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds
Euro Disney: Bungling a Successful Format
Boeing: Miscalculations on a Worldwide Scale
Vanguard: Success in Taking the Road Less Traveled
Leadership and Execution
Hewlett-Packard Under Carly Fiorina, and After Her
Southwest Airlines: ôTry to Match Our Pricesö
Herman Miller: A Role-Model in Leadership
Boston Beer-Can I Compete with the Big Boys?
United Way: A Not-for-Profit Organization Also Needs Controls and Oversight
Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing
MetLife: Poorly Controlled Sales Practices
DaimlerChrysler: Blantant Misrepresentation
Merck's Vioxx: A Catastrophe and Other Problems
Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario
Conclusions: What Can Be Learned?
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