9780534563998

Management of Electronic Media (with InfoTrac)

  • ISBN 13:

    9780534563998

  • ISBN 10:

    0534563996

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 08/10/2005
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic Media. 2. The Media Marketplace: Markets, Mergers, Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Programming: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences and Electronic Media Management. 12. Electronic Media Management: The Role of Public Relations. 13. Technology and Electronic Media Management. Glossary of Key Terms. Index.

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