9780495569428

Management Of Electronic Media

  • ISBN 13:

    9780495569428

  • ISBN 10:

    0495569429

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/08/2009
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

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