Fans flock to his Facebook page, his NOOMA videos have been viewed by millions, and his Sunday sermons are attended by 10,000 parishioners-with a downloadable podcast reaching 50,000 more. An electrifying, unconventional pastor whom Time magazine calls #x1C;a singular rock star in the church world,#x1D; Rob Bell is the most vibrant, central religious leader of the millennial generation. Now, in Love Wins: Heaven, Hell, and the Fate of Every Person Who Ever Lived, Bell addresses one of the most controversial issues of faith-the afterlife-arguing that a loving God would never sentence human souls to eternal suffering. With searing insight, Bell puts hell on trial, and his message is decidedly optimistic-eternal life doesn't start when we die; it starts right now. And ultimately, Love Wins.