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The Lords of Strategy

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Imagine, if you can, the world of business - without corporate strategy.

Preface: Three Common Beliefs to Be Discarded	p. ix
Strategy as a Case to Be Cracked	p. 1
Bruce Henderson Defines the Subject	p. 13
The Experience Curve Delivers a Shock	p. 31
Loading the Matrix	p. 47
What Bill Bain Wanted	p. 75
Waking Up McKinsey	p. 95
Michael Porter Encounters the Surreal	p. 117
The Human Stain	p. 139
The Paradigm That Failed?	p. 159
Struggling to Make Something Actually Happen	p. 171
Breaking the World into Finer Pieces	p. 185
The Wizards of Finance Disclose Strategy's True Purpose	p. 201
How Competencies Came to Be Core	p. 227
The Revolution Conquers the World	p. 255
Three Versions of Strategy as People	p. 283
And Where Was Strategy When the Global Financial System Collapsed?	p. 303
Coda: The Future of Strategy	p. 319
Notes	p. 329
Apologies and Thanks	p. 331
Index	p. 335
About the Author	p. 347
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