Dr. Seuss's well-known and well-loved The Lorax is as timely now as it was when it was first published in 1971-perhaps even more so. This bestselling ecological warning is now available in an elaborate pop-up book, published in conjunction with the release of The Lorax feature film on March 2, 2012-Ted Geisel's birthday. David Carter has transformed Seuss's powerful message and has brought to life the Lorax, the Bar-ba-loots, the Truffula Tree Tufts-and more-in eight dynamic pop-up spreads.