9780062004598

Logo Construction : How to Design and Build a Logo

  • ISBN 13:

    9780062004598

  • ISBN 10:

    006200459X

  • Format: Hardcover
  • Copyright: 03/27/2012
  • Publisher: Harper Design Intl

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. LOGO CONSTRUCTIVIST is a backstage pass to the world of logo design, a realm usually hidden behind the final product's finished fa├žade.

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