This is a guide to logistic efficiency, which provides a competitive advantage by delivering cost reduction and service enhancement. bull; bull;Market-leading guide to using logistics and supply chain management for sustainable competitive advantage. bull;Easy-to-use structure with diagrams, case studies, chapter summaries, and a companion website (new to this edition). bull;Updated to include topical issues of key concern, including sustainability, product design, outsourcing, and matching supply and demand in the marketplace. This updated 4th edition of the best-selling Logistics and Supply Chain Management is a clear-headed, practical guide to all the key topics in an integrated approach to supply chains, including the link between logistics and customer value, creating a responsive supply chain, managing the global pipeline, and managing supply chain relationships. The book also covers creating a sustainable supply chain, managing risk in the supply chain, matching supply and demand, and understanding product design in the supply chain. To bring the book up-todate with the realities of the current business environment, four new chapters are included. Martin Christopher is Chairman of the Centre for Logistics and Supply Chain Management. As an author, Martin has written numerous books and articles and is on the editorial advisory board of a number of professional journals. He was formerly the co-editor of The International Journal of Logistics Management, and his recent books have focused on relationship marketing, logistics, and supply chain management. In 2007, he was designated as Foundation Professor by the Chartered Institute of Purchasing and Supply. Martin has worked as a consultant for major international companies in North America, Europe, and the Far East.