Groundbreaking book gives everyone involved in the media-making industry the tools they need to create the best stories possible.  Innovative storytelling techniques apply to all aspects of film-making and media production.  Norman Hollyn is an Associate Professor at one of the world's most prestigious film schools: School of Cinematic Arts at USC, and has worked on such classic Hollywood movies as 'Sophie's Choice', 'Lenny' and 'Network.'  Essential reading for film students, videographers and filmmakers. In this groundbreaking book Norman Hollyn outlines his 'Lean Forward Moment Method' of storytelling that applies to all aspects of the film-making process and media production. Whether you are an editor, producer, director, cinematographer or visual effects pro, this book will provide the essential techniques you need to create engaging content that emotionally connects with your audience. The core storytelling techniques in this book, apply equally to all levels and types of film and media projects: feature films, television documentaries, fiction, web-based video games, commercials, event films and much more. As an Associate Professor at the School of Cinematic Arts at USC and having worked on movie projects with such Hollywood greats at Alan J Pakula, Sidney Lumet and Francis Ford Coppola, Norman Hollyn is uniquely qualified to provide you with the conceptual and practical tools to tell your story effectively. After the initial formative chapters, Norman examines the filmmaking process in its three main areas - preproduction, production and postproduction. Within each area he describes how the Lean Forward method can help with every step of the creative process(setup, scene description, the script, production design, direction, cinematography, editing, opticals and special effects, music and sound.) He then brings together the concepts he discusses by providing real world examples from a drama, an action film, a documentary and a commercial.