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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book will outline and demonstrate basic layout/grid guidelines and rules through 100 entries including choosing the a typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.
Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers, to design books and book jackets, as well as small businesses, to develop logos, identities, and websites.