Launching New Ventures : An Entrepreneurial Approach
Launching New Ventures : An Entrepreneurial Approach
- ISBN 13:
9780618214815
- ISBN 10:
061821481X
- Edition: 3rd
- Format: Paperback
- Copyright: 08/14/2002
- Publisher: South-Western College Pub
- Newer Edition
New From $277.20
Sorry, this item is currently unavailable.
List Price $279.99 Save $2.79
New
$277.20
Usually Ships in 24-48 Hours
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
InLaunching New Ventures,Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.