9780618214815

Launching New Ventures : An Entrepreneurial Approach

by: Unknown
  • ISBN 13:

    9780618214815

  • ISBN 10:

    061821481X

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 08/14/2002
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

InLaunching New Ventures,Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.

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