9781118554005

It's Not Just PR Public Relations in Society

  • ISBN 13:

    9781118554005

  • ISBN 10:

    1118554000

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 09/23/2013
  • Publisher: Wiley-Blackwell

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

  • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
  • Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
  • Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
  • Balanced, well organized, and clearly written by two leading scholars

Author Biography

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Table of Contents

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