During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.'A book about how to succeed anywhere-not just in business.'-Former U.S. Senator Bill Bradley 'The most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I've ever read.'-James A. Autry, author of The Servant Leader'The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.' -David Allen, author of Getting Things Done