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Introduction to Rhetorical Communication

by: Mccroskey; James C

Introduction to Rhetorical Communication

by: Mccroskey; James C

ISBN 13:
9780205453511
ISBN 10:
0205453511
Edition: 9th
Format: Paperback
Copyright: 06/10/2005
Publisher: Routledge

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Summary

An Introduction to Rhetorical Communicationoffers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process.An Introduction to Rhetorical Communicationprovides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Preface

PART I Getting Started

(60)

A Rhetorical Tradition

(16)

Earliest Writings

(1)

The Greek Period

(5)

The Roman Period

(2)

Third Century A.D. to the Renaissance

(1)

The Renaissance

(1)

The Colonial Period

(2)

The Twentieth Century

(2)

History in Perspective

(1)

Discussion Questions

(1)

Notes

(1)

The Nature of Rhetorical Communication

(20)

The Meaning of Rhetorical Communication

(2)

Models of the Communication Process

(6)

Interpersonal Communication Model

(1)

Some Important Distinctions

(2)

Misconceptions About Communication

(4)

The Goals of Rhetorical Communication

(1)

Listening

(1)

Discussion Questions

(1)

Notes

(1)

Stage Fright: A Normal Problem

(22)

A Normal Problem

(2)

Communication Apprehension

(4)

Causes of Stage Fright

(8)

Effects of Stage Fright

(3)

Controlling Stage Fright

(2)

A Final Word

(1)

Discussion Questions

(1)

Notes

(2)

PART II Basic Theory

(102)

The Nature of the Receiver: Attitude Formation and Change

(19)

The Nature of Attitudes

(4)

Attitudes and Beliefs

(2)

Attitude Formation

(2)

The Persistence of Attitudes

(1)

Attitude Consistency and Attitude Change

(3)

Message Discrepancy and Attitude Change

(2)

Retention of Attitude Change

(2)

Rhetorical Thought

(1)

Discussion Questions

(1)

Notes

(1)

Ethos: A Dominant Factor in Rhetorical Communication

(26)

Ethos Defined

(2)

The Dimensions of Source Credibility

(3)

The Effect of Initial Source Credibility

(3)

Initial Source Credibility and Learning

(1)

Derived Source Credibility

(4)

Terminal Source Credibility

(2)

Long-Term Effect of Source Credibility

(1)

Interpersonal Attraction

(2)

Homophily

(2)

Temperament

101

(1)

Power and Ethos

102

(1)

Discussion Questions

103

(1)

Notes

104

(4)

The Nature of Persuasive Argument

108

(24)

A Psychological Model of Argument

109

(4)

The Types of Claims

113

(1)

The Types of Warrants

114

(9)

Verification of Warrants

123

(1)

The Types of Data

124

(4)

Options Regarding Reservations

128

(2)

Discussion Questions

130

(1)

Notes

131

(1)

Nonverbal Communication

132

(14)

The Importance of Nonverbal Messages

133

(2)

Proxemics

135

(1)

Chronemics

136

(2)

Oculesics

138

(1)

Haptics

139

(1)

Kinesics

140

(2)

Objectics

142

(1)

Vocalics

143

(1)

Discussion Questions

144

(1)

Notes

144

(2)

Diversity and Culture

146

(17)

Cultural Sensitivity

147

(1)

Culture

148

(1)

On Becoming Enculturated

149

(1)

Culture as Communication Context

150

(1)

Xenophobia and Ethnocentrism

151

(7)

The Ethnocentrism Continuum

158

(1)

Improving Rhetorical Communication Across Cultures

159

(2)

Discussion Questions

161

(1)

Notes

162

(1)

PART III Message Preparation and Presentation

163

(126)

Message Preparation: Preliminary Considerations

165

(12)

Selection of a Topic

165

(1)

Selection of a Purpose

166

(2)

General Audience Analysis

168

(3)

Channels and Forms for Presentation of Messages

171

(3)

Selection of Source for Presentation

174

(1)

Perception of the Possible

174

(1)

Discussion Questions

175

(1)

Notes

176

(1)

Informative Messages

177

(13)

Persuasive Versus Informative Intent

177

(1)

Pseudo-Informative Messages

178

(1)

The Goodwill Informative Message

179

(1)

The Motivation to Inform

179

(1)

Understanding and Belief

180

(1)

Understanding: Determining the Informative Goal

181

(2)

Characteristics of Informative Messages

183

(1)

The Materials for Informative Messages

183

(3)

Visual Aids in Informative Communication

186

(3)

Discussion Questions

189

(1)

Notes

189

(1)

Message Preparation: Invention

190

(25)

Invention Defined

190

(1)

The Basic Plan

191

(1)

The Generation of Argument

192

(1)

Determination of Needed Arguments

192

(4)

Audience Analysis

196

(1)

Inoculation and Reservations

197

(1)

Topoi and the Generation of Argument

197

(2)

The Aristotelian Topoi of Good and Evil

199

(1)

Topoi of Policy Argument: Stock Issues

199

(2)

The Towne Public Policy Topoi

201

(1)

The Topoi of Fear and Pleasure

201

(1)

The Topoi of American Values

202

(3)

Using Topoi in Invention

205

(1)

Securing Data for Argument

205

(2)

Tests of Evidence

207

(3)

How to Obtain Evidence

210

(2)

Recording Evidence

212

(1)

Discussion Questions

213

(1)

Notes

213

(2)

Message Preparation: Disposition

215

(18)

Selecting

215

(1)

Apportioning

216

(1)

Arranging

217

(7)

Invention and Disposition: The Siamese Twins

224

(2)

Research on Arrangement

226

(3)

Outlining the Message

229

(2)

Discussion Questions

231

(1)

Notes

231

(2)

Message Preparation: Style

233

(18)

The Function of Style

233

(1)

Characteristics of Good Style

234

(2)

Differences in Oral and Written Style

236

(1)

Factors of Attention and Interest

237

(4)

Suggestion

241

(1)

Satire and Humor

242

(1)

Controlling Message Discrepancy Through Style

243

(1)

Distortion and Prior Knowledge of Source's Attitude

244

(3)

Style, Power, and Behavioral Alteration Messages

247

(2)

Discussion Questions

249

(1)

Notes

249

(2)

Introducing and Concluding Messages in Rhetorical Communication

251

(18)

Introductions

251

(2)

The Problem of Forewarning

253

(8)

Conclusions

261

(6)

Discussion Questions

267

(1)

Notes

267

(2)

Message Presentation: Oral Delivery

269

(20)

The Effect of Delivery on Attitude Change

270

(1)

The Effect of Delivery on Comprehension of Content

271

(1)

The Effect of Delivery on Ethos

271

(2)

The Nature of Good Delivery

273

(3)

Nervousness and Delivery

276

(1)

Elements of Good Delivery

277

(7)

Using Notes

284

(2)

How to Achieve Good Delivery

286

(1)

Discussion Questions

287

(1)

Notes

287

(2)

PART IV Rhetorical Communication and Society

289

(16)

Ethics and Rhetorical Communication

291

(14)

The Ethics of Means or of Ends

291

(3)

An Ethic Based on Intent Toward the Audience

294

(1)

Ethics and Ethical Proof

295

(1)

Persuasion and Coercion

296

(1)

Amoral Versus Moral Approaches to the Ethics of Rhetorical Communication

296

(4)

Ethical Obligations in a Free Society

300

(1)

The Difficulty of Exercising Ethical Obligations in a Free Society

301

(2)

A Final Word on Ethics

303

(1)

Discussion Questions

303

(1)

Notes

304

(1)

Appendix Sample Speeches

305

(22)

Declaration of War Address, Franklin Delano Roosevelt

305

(1)

Inaugural Address, John F. Kennedy

306

(3)

The Proposed Basketball Rule Changes, Anonymous

309

(2)

Remarks at a Ceremony Commemorating the 50th Anniversary of Pearl Harbor, George H. W. Bush

311

(3)

Remarks to the World Health Organization Forum on Women and Health Security, Hillary Rodham Clinton

314

(4)

Winning the Cultural War, Charlton Heston

318

(5)

Address to the Republican National Convention, Zell Miller

323

(4)

Name Index

327

(4)

Subject Index

331

Amazon no longer offers textbook rentals. We do!

Introduction to Rhetorical Communication

Introduction to Rhetorical Communication

9780205453511

0205453511

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Introduction to Rhetorical Communication

Introduction to Rhetorical Communication

9780205453511

0205453511

Summary

Table of Contents

Supplemental Materials

Write a Review

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