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The introduction to business course is evolvingno longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. Based on reviewer feedback, the text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.
Table of Contents
Chapter One: Managing within the Dynamic Business Environment: Taking Risks and Making Profits Chapter Two: How Economics Affects Business Chapter Three: Competition in Global Markets Chapter Four: Demonstrating Ethical Behavior and Social Responsibility Chapter Five: Entrepreneurship and Starting a Small Business Chapter Six: Management Chapter Seven: Leadership and Motivation Chapter Eight: Human Resource Management: Finding and Keeping the Best Employees Chapter Nine: Marketing Businesses and Products Chapter Ten: Product and Service Promotion Chapter Eleven: Using Technology and Business Chapter Twelve: Understanding Financial Information and Accounting Chapter Thirteen: Securities Markets and Financial Institutions Chapter Fourteen: Managing Personal Finance