9781848317222

Introducing Persuasion A Practical Guide

  • ISBN 13:

    9781848317222

  • ISBN 10:

    1848317220

  • Format: Paperback
  • Copyright: 04/07/2015
  • Publisher: Icon Books

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.

  • Increase your presence by knowing when to talk and when to listen
  • Develop a strategy for success by preparing, planning, and crafting opportunities
  • Save time and effort by presenting the right content in the right context
  • Make change happen by understanding what drives your audience

Author Biography

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