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Intro to Business

by: Ristau, Robert A; Eggland, Steven A.; Dlabay, Les; Burrow, James L.; Daughtrey, Anne S.

Intro to Business

by: Ristau, Robert A; Eggland, Steven A.; Dlabay, Les; Burrow, James L.; Daughtrey, Anne S.

ISBN 13:
9780538691468
ISBN 10:
0538691468
Edition: 4th
Format: Hardcover
Copyright: 05/13/1999
Publisher: South-Western Educational Pub
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Summary

Intro to Business 4E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as more international business, our new edition provides everything needed to prepare for success in future careers!

UNIT 1 Our Economic Environment

(52)

Business Brief You and Our Economy

(49)

Global Business Project Identify Business Opportunities

(1)

Focus on Careers Economics

Economic Decisions

(12)

Techno Tips Computer Needs and Wants

(7)

Environmental Perspectives Wetlands: A Quality of Life Factor

(4)

Global Navigator Benefits of International Trade

(1)

Economic Systems

(14)

TechnoTips E-commerce---Marketplace of the Future

(8)

Global Perspectives China ``Frees'' Enterprise

(5)

Communicating for Success Introductions

(1)

Economic Roles

(10)

TechnoTips Your Government Online

(3)

Cultural Perspectives The Legacy of Arabic Numerals

(6)

Global Navigator Levels of Economic Development

(1)

Economic Measurements

(14)

TechnoTips Statistics Made Easy

(7)

Global Perspectives Hyperinflation

(4)

Communicating for Success Resolving Conflict

(3)

UNIT 2 Business Operations

(64)

Business Brief Today's Changing Workforce

(61)

Global Business Project Plan an International Business Organization

116

(1)

Focus on Careers Management

117

Business in Our Economy

(12)

TechnoTips Tracking Business Shipments

(6)

Global Perspectives Joint Ventures

(5)

Communicating for Success Nonverbal Communication

(1)

Business Structures

(18)

TechnoTips Your Online Business

(11)

Environmental Perspectives Environmental Marketing Consultant

(6)

Global Navigator Measuring Global Economic Progress

(1)

Manager as Leader

(14)

TechnoTips Computer Solutions for Disabilities

(8)

Ethical Perspectives Bribery and Gift Giving

(5)

Global Navigator International Trade Intermediaries

(1)

Producing and Marketing Goods and Services

100

(18)

TechnoTips Free E-mail Service-Or Is It?

100

(8)

Cultural Perspectives Native American Enterprise

108

(7)

Global Navigator The Global Marketing Environment

115

(3)

UNIT 3 Business and Government in Our Global Economy

118

(40)

Business Brief Cultural Differences and Business Opportunities

119

(37)

Global Business Project Analyze the Social and Legal Environment

156

(1)

Focus on Careers Import-Export

157

Social Responsibility and Business Ethics

120

(10)

TechnoTips Customer Discrimination or Good Business?

120

(3)

Ethical Perspectives Doing Business in the International Marketplace

123

(6)

Communicating for Success Teamwork

129

(1)

International Business

130

(14)

TechnoTips Foreign Language Translation

130

(7)

Legal Perspectives Eliminating Trade Barriers

137

(6)

Communicating for Success Modes of Communication

143

(1)

Government in Our Economy

144

(14)

TechnoTips Government Information at Your Fingertips

144

(3)

Global Perspectives Yoruba of Southwestern Africa

147

(8)

Global Navigator International Trade Agreements

155

(3)

UNIT 4 Small-Business Management

158

(38)

Business Brief Home-Based Businesses

159

(35)

Global Business Project Organize for Global Business Activities

194

(1)

Focus on Careers Human Resource Occupations

195

Managing a Small Business

160

(10)

TechnoTips Small-Business Solutions

160

(5)

Technological Perspectives Making Small Businesses Competitive

165

(4)

Global Navigator Foreign Government Agencies

169

(1)

Managing Human Resources

170

(12)

TechnoTips Online Career Search

170

(5)

Ethical Perspectives Dishonest Hiring Practices

175

(6)

Communicating for Success Giving Presentations

181

(1)

Maintaining Financial Information

182

(14)

TechnoTips Electronic Budgeting Tools

182

(5)

Global Perspectives Franchising Around the World

187

(6)

Global Navigator Pricing for Global Markets

193

(3)

UNIT 5 Technology for Business Decisions

196

(42)

Business Brief The Information Superhighway

197

(39)

Global Business Project Create Information Systems

236

(1)

Focus on Careers Computers and Technology

237

Computers in Business

198

(12)

TechnoTips IT Training

198

(7)

Global Perspectives Computer Systems for Foreign Language

205

(4)

Communicating for Success E-mail Etiquette

209

(1)

Computer Applications

210

(14)

TechnoTips Intranets

210

(6)

Cultural Perspectives Calculators in Europe

216

(7)

Global Navigator Technology and International Business Communications

223

(1)

Your Future with Technology

224

(14)

TechnoTips The Future of Homework

224

(4)

Ethical Perspectives Are Computers a Threat to Personal Privacy?

228

(7)

Global Navigator Global Marketing Opportunities

235

(3)

UNIT 6 Careers in Our Global Economy

238

(56)

Business Brief What Contributes to High Employee Morale?

239

(53)

Global Business Project Plan Human Resources in the Global Workplace

292

(1)

Focus on Careers Administrative Support Careers

293

Human Resources in Our Economy

240

(12)

TechnoTips Customer Service for Online Shoppers

240

(5)

Cultural Perspectives The Maori People and Fishing Charts

245

(6)

Communicating for Success Responding to Criticism

251

(1)

Planning a Career

252

(14)

TechnoTips Career Assessment

252

(6)

Global Perspectives International Business Careers

258

(7)

Communicating for Success Resumes

265

(1)

Succeeding in the World of Work

266

(14)

TechnoTips Distance Learning

266

(5)

Technological Perspectives Working at Home

271

(8)

Global Navigator Export Assistance Agencies

279

(1)

Opportunities in Small Business

280

(14)

TechnoTips Tax Assistance

280

(5)

Legal Perspectives What Is Bankruptcy?

285

(6)

Communicating for Success Customer Service

291

(3)

UNIT 7 Consumers in the Economy

294

(42)

Business Brief The Marketing Concept

295

(39)

Global Business Project Analyze Consumer Activities

334

(1)

Focus on Careers Service Occupations

335

The Informed Consumer

296

(12)

TechnoTips Online Shopping Trends

296

(6)

Environmental Perspectives Marketing Green Products to Consumers

302

(5)

Global Navigator International Consumer Behavior

307

(1)

Consumer Buying Decisions

308

(14)

TechnoTips Major Purchases Online

308

(5)

Global Perspectives Foreign Currency

313

(8)

Communicating for Success The Media

321

(1)

Consumer Rights and Responsibilities

322

(14)

TechnoTips Internet Fraud

322

(4)

Legal Perspectives Electronic Commerce and Your Consumer Rights

326

(7)

Global Navigator International Legal Systems

333

(3)

UNIT 8 Financial Institutions and Banking Services

336

(60)

Business Brief Beware of High Banking Fees

337

(57)

Global Business Project Use Financial Institutions

394

(1)

Focus on Careers Banking and Financial Services

395

The Banking System and Financial Services

338

(14)

TechnoTips Online Banking

338

(6)

Ethical Perspectives Check-Cashing Outlets and Pawn Shops

344

(7)

Communicating for Success Active Listening

351

(1)

Opening a Checking Account

352

(14)

TechnoTips Financial Calculations

352

(6)

Cultural Perspectives Babylonian Banks and the Incan Record Keeping System

358

(7)

Communicating for Success Communicating Through Visuals

365

(1)

Using Checks and Other Payment Methods

366

(14)

TechnoTips The New Face of Money

366

(5)

Technological Perspectives Your Electronic Wallet in the 21st Century

371

(8)

Global Navigator International Financial Agencies

379

(1)

Managing Your Checking Account and Other Financial Services

380

(16)

TechnoTips Personal Finance Software

380

(8)

Legal Perspectives Who's at Risk for a Lost or Stolen Check?

388

(5)

Communicating for Success Telephone Skills

393

(3)

UNIT 9 Credit in Our Economy

396

(56)

Business Brief Databases and Personal Privacy

397

(53)

Global Business Project Analyze Credit Use

450

(1)

Focus on Careers Credit Occupations

451

The Fundamentals of Credit

398

(12)

TechnoTips Security and Online Shopping

398

(3)

Ethical Perspectives Credit Repair Companies

401

(8)

Global Navigator Developing Nations

409

(1)

The Uses of Credit

410

(12)

TechnoTips Credit Information Online

410

(4)

Cultural Perspectives Israelites and Usury Laws

414

(7)

Communicating for Success Letters

421

(1)

The Cost of Credit

422

(12)

TechnoTips Cost of Credit Calculations

422

(3)

Ethical Perspectives Credit Card Fraud

425

(8)

Global Navigator International Trade Organizations

433

(1)

Credit Records and Regulations

434

(18)

TechnoTips Maintaining Good Credit

434

(5)

Technological Perspectives Credit Databases

439

(10)

Communicating for Success Giving and Following Directions

449

(3)

UNIT 10 Savings and Investment Strategies

452

(56)

Business Brief A Slam Dunk Investment or a Missed Free Throw?

453

(53)

Global Business Project Select Global Investment Opportunities

506

(1)

Focus on Careers Investments

507

Starting a Savings Program

454

(12)

TechnoTips Investing Online Brings Warning

454

(6)

Legal Perspectives The Truth in Savings Law

460

(5)

Global Navigator Foreign Exchange and Currency Rates

465

(1)

Using Your Savings Plan

466

(12)

TechnoTips Online Auctions

466

(5)

Global Perspectives The International Credit Union Movement

471

(6)

Communicating for Success Summarizing

477

(1)

Investing in Bonds and Stocks

478

(16)

TechnoTips Online Investing

478

(5)

Environmental Perspectives Socially Responsible Investments

483

(10)

Global Navigator Global Financial Institutions

493

(1)

Making Other Types of Investments

494

(14)

TechnoTips More Online Investing Resources

494

(4)

Technological Perspectives Online Investing Information

498

(7)

Communicating for Success Negotiation

505

(3)

UNIT 11 Risk Management

508

(64)

Business Brief The Truth About Malpractice

509

(61)

Global Business Project Manage International Business Risk

570

(1)

Focus on Careers Insurance

571

The Fundamentals of Insurance

510

(12)

TechnoTips Security for Businesses

510

(4)

Environmental Perspectives Insuring Against Natural Disasters

514

(7)

Global Navigator Global Risk Management Strategies

521

(1)

Vehicle Insurance

522

(12)

TechnoTips Online Insurance Rates

522

(6)

Legal Perspectives No-Fault Automobile Insurance

528

(5)

Communicating for Success Proofreading

533

(1)

Property Insurance

534

(12)

TechnoTips Home Security

534

(6)

Cultural Perspectives Papyrus

540

(5)

Global Navigator International Property Rights

545

(1)

Life Insurance

546

(12)

TechnoTips Life Insurance Online

546

(3)

Global Perspectives Life Insurance for Expatriates

549

(8)

Communicating for Success Meetings

557

(1)

Health Insurance

558

(14)

TechnoTips Health Insurance Coverage

558

(4)

Ethical Perspectives Insurance Fraud

562

(7)

Communicating for Success Memos

569

(3)

UNIT 12 Personal Financial Management

572

(40)

Business Brief Online Investment Information

573

(37)

Global Business Project Use Financial Statements for International Business Decisions

610

(1)

Focus on Careers Financial Managers

611

Foundations of Money Management

574

(12)

TechnoTips Bank Loans in Seconds

574

(7)

Cultural Perspectives The Abacus

581

(4)

Global Navigator International Business Risks

585

(1)

Budgeting Techniques

586

(12)

TechnoTips Personal Finance Budgeting

586

(6)

Technological Perspectives Budgeting Software

592

(5)

Global Navigator International Trade Agencies

597

(1)

Your Financial Future

598

(14)

TechnoTips Online Population Trends

598

(4)

Global Perspectives Financial Future

602

(7)

Communicating for Success Interviewing with a Financial Planner

609

(3)

Appendix A Using a Calculator and Computer Keypad

612

(4)

Appendix B Math Review

616

(7)

Appendix C Determining Percentages and Interest in Business

623

(3)

Appendix D Using Measurements in Business

626

(4)

Glossary

630

(18)

Index

648

(29)

Photo Credits

677

Amazon no longer offers textbook rentals. We do!

Intro to Business

Intro to Business

9780538691468

0538691468

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Intro to Business

Intro to Business

9780538691468

0538691468

Summary

Table of Contents

Supplemental Materials

Write a Review

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