9780321956965

How do small business owners get online, market themselves, and get noticed? Most don't know how to begin or whether to hire someone or try and do it themselves. This book is specifically written to help small business owners take that first step and get started today.

This book provides a gentle introduction on how to create an effective Internet presence with great examples and easy to understand tutorials. A detailed action plan for moving forward is included. The small business owner will learn how to do everything from registering a domain and setting up a hosting account, choosing a WordPress theme, website marketing, blogging and content strategy, to social media and search engine marketing. The book also covers how to hire a web designer that will provide value to their business plan.

Jesse Friedman is the author of Web Designers Guide to WordPress who is a professor at Johnson & Wales University. He works closely with his students and others to share knowledge and bring forth a better future for web design and development. He currently directs Web Interface and Development at Astonish, the premier Digital Marketing Company for the Insurance Industry. Jesse has spoken at SXSW, Future of Insights, HOW Interactive Design and numerous WordCamps. He also writes for publications such as .NET and Smashing Magazine.

Part 1: Understanding the InternetChapter 1: Internet 101Chapter 2: Understanding Internet Business (registrars, hosting, email, etc...)Chapter 3: Creating a path of engagement for growthChapter 5: WordPress, its power and why it's the best solution for any business
Part 2: Get StartedChapter 5: Registering a DomainChapter 6: Signing up for hostingChapter 7: High powered and free email
Part 3: Building a WebsiteChapter 8: Installing WordPressChapter 9: Finding and Activating a ThemeChapter 10: Extending WordPress with powerful pluginsChapter 11: Tracking and Analytics
Part 4: Marketing Your WebsiteChapter 12: Ideation and Content StrategiesChapter 13: Blogging and Content WritingChapter 14: Social MediaChapter 15: Search Engine OptimizationChapter 16: SEM
Part 5: Taking the Next Step: Hiring a ProfessionalChapter 17: Understanding What You NeedChapter 18: Finding the Right Person or TeamChapter 19: Hiring, Contracts and Best PracticesChapter 20: 10 Mistakes You Don't Need to Make

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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Internet Business Strategies Build, Market, Test, Grow

Internet Business Strategies Build, Market, Test, Grow

0321956966

Summary

Author Biography

Table of Contents

Supplemental Materials

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