9781563671036

International Retailing

  • ISBN 13:

    9781563671036

  • ISBN 10:

    1563671034

  • Format: Hardcover
  • Copyright: 02/01/1998
  • Publisher: Bloomsbury USA Academic
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.

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