9780273743880

International Marketing & Export Management

  • ISBN 13:

    9780273743880

  • ISBN 10:

    0273743880

  • Edition: 7th
  • Format: Paperback
  • Copyright: 07/21/2011
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

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