9780073210575

International Management : Managing in a Diverse and Dynamic Global Environment

by:
  • ISBN 13:

    9780073210575

  • ISBN 10:

    0073210579

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 12/01/2008
  • Publisher: MCGRAW-HILL

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

International Management: Managing in a Diverse and Dynamic Global Environment is about the unique opportunities and concerns that confront international managers as they navigate their companies through the complex and ever changing global economic, political, legal, technological and cultural environments. It describes theories of international management in the context of current and emerging realities in the global marketplace. The framework follows the course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This approach is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibility. Each chapter concludes with a mini-case, and a comprehensive case concludes each section.

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