
Integrated Advertising, Promotion, and Marketing Communications
- ISBN 13:
9780132538961
- ISBN 10:
0132538962
- Edition: 5th
- Format: Paperback
- Copyright: 12/27/2010
- Publisher: Prentice Hall
- Newer Edition
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Rental Options
List Price $209.99 Save
DUE 07/16/2021
QUARTER
$10.00
DUE 06/16/2021
SHORT TERM
$10.00

In Stock Usually Ships in 24 Hours.
Summary
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.